Services

Clients

Insights

Studio

Alexis Armanet. Courtesy of Saint-Louis.
Gaëlle Le Boulicaut. Courtesy of Métaphores.
Courtsey of La Fédération de la Haute Couture et de la Mode.
Thomas Tissandier. Courtsey of Jack Gomme.
( Client )

Hermès’ crystal manufacturer creating high-end homeware and lighting since 1586.

( Brief )

In an effort to reduce its environmental impact and preserve the health and safety of its employees, Saint-Louis wanted to implement changes in its production methods. These changes were intrinsically linked to the company's identity and brand positioning. The client approached us with the following questions: should we talk about these changes and if so, how should we address the subject?

( Approach )

We first defined their targets, analyzed their clients’ expectations and criteria of purchase. We then focused on a multi-sector analysis of brands that had faced similar production changes and compared the communication approaches between historical and contemporary brands.

( Solution )

We identified the consumers’ purchase drivers and found that more than half of them valued the handcrafted features of the products more than their technical aspect. We presented the results of this study to the marketing, communication and art direction teams and delivered a tailor-made communication strategy.

( Scope )

Sustainability consultancy, trend forecasting, brand strategy

( Client )

Hermès’ textile division manufacturer, innovator in weaving and fabrics edition for interior design.

( Brief )

Métaphores approached us to renew its communication materials. This included the creation of a brochure and a catalog presenting the 2022 collection. The challenge was to combine technical information and inspirational photos to create an engaging and useful editorial book while reducing the environmental impact of the printed material.

( Approach )

We analyzed the historical visual codes of the brand and the printed materials that have been used to present the new collections each year. For the 2022 collection theme, we created a graphic narrative that reflects the brand's identity through new visual codes inspired by Métaphore’s rich history of traditional fabrics.

( Solution )

Working alongside the communications and art direction teams, we designed a layout that highlights the quality of the fabrics through close-ups and full-page images. The technical information is arranged in an article-style format. Moreover, the materials were printed on recycled paper from an eco-conscious printer.

( Scope )

Brand identity, graphic design

( Client )

Representing the most emblematic brands, the Fédération promotes French fashion culture and coordinates Haute Couture Week and Paris Fashion Week.

( Brief )

The Fédération's activities and entities are currently presented on three different platforms: the Fédération's website, Paris Fashion Week’s website and Haute Couture Week’s website; making it difficult to identify the Fédération as a key player in the fashion industry. The objective is to create a unique website to feature the Fédération's initiatives from Fashion Weeks to its role within the fashion ecosystem, as a Think Tank dedicated to sustainability and innovation.

( Approach )

One of our team members is currently working as an extension of the Federation to lead both development and monitoring of the project. We are conducting workshops to define the new platform's targets and objectives, setting technical and sustainability goals, briefing and selecting the web design agency, managing the development, testing and implementation stages of the project.

( Solution )

New website to be launched in September.

( Scope )

Sustainability strategies, digital consultancy

( Client )

Parisian brand founded in 1985 by Paul Droulers and Sophie Rénier with the aim to create, practical, light and accessible bags and accessories.

( Brief )

Jack Gomme launched a capsule collection of bags in collaboration with SEAQUAL®️ INITIATIVE, a unique collaborative community helping fight marine plastic pollution. The Escape SEAQUAL®️INITIATIVE collection is made of SEAQUAL®️YARN a resistant fabric manufactured with Upcycled Marine Plastic. Jack Gomme needed to find a way to talk about this collaboration by inscribing it in the brand’s DNA, already committed to other social and climate initiatives.

( Approach )

écume studio collaborated with Jack Gomme to create this committed collection’s tone of voice and copywriting. We used the founders’ passion for sailing and their willingness to raise awareness about marine plastic pollution to tell an inspiring and engaging story tailored to the collection and brand's tone.

( Solution )

écume studio created a series of texts specifically crafted for each communication channel: newsletter, social media, website.

( Scope )

Brand strategy, copywriting